The rise of the dash cam is undeniable. According to Research and Markets, the global dashboard camera market rose at a compound annual growth rate (CAGR) of 20.2% from $3.15 billion in 2022 to $3.79 billion in 2023. As more people are equipping their vehicles with a dash cam, we are also seeing more car manufacturers offering OEM-branded dash cams in their lineup of optional accessories.
For instance, Tesla’s built-in dash cam highlights eight surrounding cameras for AutoPilot functionality, and ingeniously repurposing for both Dashcam mode and Sentry mode. Cadillac also offers the Surround Vision Recorder in its CT6 models, utilizing four exterior cameras to record video. Chevrolet boasts Performance Data Recorder (PDR) in the Corvette and Camaro, recording video and telemetric data favoured by track enthusiasts. Subaru has also introduced the built-in 'EyeSight' system, available in many of their vehicles.
But those brands are far from all of them, as even BMW has introduced a noteworthy feature available in various models, including the 7 Series, 3 Series, 8 Series, X5, and X7, the BMW Drive Recorder and the Advanced Car Eye 3.0 tech, which is relatively the same but has Phone Integration and Parking Mode capabilities.
It’s good to see that the automotive industry never stops accomodating for road safety – although it still comes with a price, and as almost all car owners know, dealerships always charge top-dollar. Before you commit to getting an OEM dash cam, we would like to share a simple fact with you: buying an OEM-branded dashcam is frequently overpriced, and often drastically more basic than other options out there. Here’s why.